Twitter is now getting ready for the release of its ad platforms, Promoted Tweets as well as Promoted Trends, within 3rd apps, begin with desktop apps.

Twitter has release an update to its application programming interface (API) that gives developers access to a couple new fields regarding to Promoted Tweets and Trends. These data points aren’t absoultely ready for primetime though; it will be some time until we really notice Promoted Tweets in TweetDeck, Seesmic or many other 3rd apps.

Twitter Developer Advocate Matt Harris said :

“Over the next few months, we will begin beta testing with a handful of desktop applications,During this period, we aim to learn a lot, and we will apply those lessons when we expand distribution of Twitter Promoted Products to the broader ecosystem.”

Matt also confirmed something we already known for a while: that developers will obtain a piece of the revenue it makes from Promoted Content in 3rd apps. The company is currently working out the fix value of the revenue share.

Twitter first released its ad platform back in April with Virgin America, Bravo as well as Starbucks as its first customers. In June, twitter released its Promoted Trends. Coca-Cola, one of the previous customers of the product, reported that the Promoted Trends made it more than 86 million impressions.

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Blog

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Jurnl

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